The "% Annual Return" column is the return to the investor on an annualized basis from premium income. Note that for the $35 strike price options, which is over $4 below the current market price, the returns are very solidly double-digit. And for the next highest strike price ($37.50) one of the expiration dates offers a potential triple-digit return.
Actual Put Option Writing Calculations for
Bed, Bath & Beyond (BBBY)